Marketing Package Builder and ROI Calculator

This Package Builder will allow you to build, price, and sell the ideal marketing package to your clients.
This free tool is intended to help agencies offer their clients a customized package.

White Label Services

Monthly Expenses

Setup Fee

Setup Time

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Custom Service
$
$
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Other Marketing and Operating Expenses
$
$
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Monthly Ad Spend

$

Monthly Management Fee

$

Package Sale Price

Estimated Agency Profit Margin

Estimated Ongoing Agency Profit Margin

Targeting Information

Select Your Niche
Select Lead Type
Calculation Basis
Add Custom Niche
$
Estimated Number of Leads Generated

Result Estimation

Conversion Event

Select the conversion event (ultimate result) that you want to generate with the selected marketing services. All conversion events can only be obtained by first generating a lead. Of the leads collected, a percentage will convert into a final results.       For example, if you are hoping to generate qualified leads,  you will first generate leads that you will then nurture to become qualified leads. If you are able to turn 30% of all leads into a qualified lead, your conversion rate from leads to qualified leads will be 30%. In this scenario, if 100 leads were generated, we would end up with 30 qualified leads after nurturing.

Conversion Rate

Estimate the percentage of leads that will be converted into the above selected conversion event or result.

%

Customer Lifetime Value

Customer Lifetime Value of the brand receiving the selected marketing services. This is calculated by multiplying AOV (average order value or average transaction value) by the average number of orders/transactions that each customer will make with the brand during their entire relationship. Find this number by prompting the brand that services are being proposed to and asking them the value of their average transaction (AOV = Total revenue for a given month ÷ Total number of orders for that same month).

Estimated Average Order Value
$
Total number of orders during average customer lifespan

Client Close Rate

Client Closing Rate from Application submitted to Sale
%

Estimated Revenue from Sales

Estimated Net Profit

Estimated Return on Investment

Summary
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Select the conversion event (ultimate result) that you want to generate with the selected marketing services. All conversion events can only be obtained by first generating a lead. Of the leads collected, a percentage will convert into a final results.       For example, if you are hoping to generate qualified leads,  you will first generate leads that you will then nurture to become qualified leads. If you are able to turn 30% of all leads into a qualified lead, your conversion rate from leads to qualified leads will be 30%. In this scenario, if 100 leads were generated, we would end up with 30 qualified leads after nurturing.

Contract Length

1 months
3 months
6 months
12 months
18 months
24 months
36 month
1 Month

Included Services

Service Monthly Price Setup Fee

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All Services

Package Sale Price

Package Sale Price

Expenses

Expense NameMonthly ExpenseSetup Expense

Total Expenses:

First Month Agency Profit Margin

Ongoing Agency Profit Margin

Estimated Agency Profit Margin

Estimated Results

[Fulfillment] Leads in the [Chiropractor] niche

Based on Estimated Maximum Lead Costs

Leads

Closed Sales

Cost per: $80.00

Volume per month: 57

Volume per contract: 57

Per the total contract: $80.0

Estimated Cost per [Result]

Estimated Client ROI

Calculated Customer Lifetime Value:

Client Closing Rate from [Result] to Sale :

Estimated Number of Sales

Estimated Revenue from Sales

Estimated Net Profit

Client's Estimated Return on Investment

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